11 modules designed to help businesses understand and implement their marketing needs.
- What is current?
Look at what you are currently doing and what is current best practice. - What problems are we solving?
Align your service offerings – solutions – with the market needs. - Who are you serving?
Identity your ideal customer and broader target market. - User Journeys.
Develop user journeys for your customers to find you. - Performance Advertising.
Develop a search strategy for Google and Bing. - Social Media.
Understand the channels and how they work. - Content Calendars.
Develop a content guide to keep the messaging on track. - The secrets to SEO and AEO.
Uncover best practice for success using organic search and AI agents. - Email Marketing.
Use email to create automations and increase Lifetime Customer Value. - Marketing Funnels.
Develop a clear understanding of how funnels work and how to use them. - Metrics and KPIs.
Unpack what the metrics mean and how to use them.
