Marketing isn’t hard; but it can be complicated.
In this episode, we discuss why the only way to survive the flood of AI slop is to double down on the one thing a bot can’t replicate: You.
What You’ll Learn in This Episode:
- The “Dead Internet” Reality: The internet is drowning in generic, polished content. Audiences are now craving the “Uncanny Valley” of human imperfection, they want to see the cracks that prove a human is behind the screen.
- The Kiwi B.S. Detector: New Zealanders have a world-class “B.S. Detector.” If your content feels like a bot wrote it, they will scroll past immediately. We discuss why authenticity is the only metric that stops the scroll.
- Opinion Over Information: AI can give you facts and information in seconds, but only a human can give conviction. We explore why your specific “war stories” and opinions are your most valuable assets.
- The “Texture of Reality”: To win, you need to show the “rough edges.” From specific Kiwi slang to video-first content that isn’t over-produced, we look at why the face of the business is trusted more than the logo.
- The “Human Filter” Audit: We propose a simple test: If you removed your logo from your content, would people still know it’s you? If not, you are just adding to the noise.
Stop Guessing, Start Being Human.
At Refinery23, our philosophy is to keep it simple and provide Proof of Life. In a world of infinite AI content, the “Texture of Reality” is what builds trust.
People don’t want another perfect corporate post; they want to know who is actually steering the ship. Great implementation requires a guiding hand to help you find your voice and strip away the corporate jargon that makes you sound like a machine.
Are you ready to become the antidote to AI slop? As a Fractional CMO, I help business owners build a personal brand that cuts through the noise.
Let’s audit your content and ensure you are passing the “Human Filter” test.
Book a Meeting with Refinery23 to define your personal brand today
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