Tag: database marketing

  • First party data is a new name for an old thing

    First party data is a new name for an old thing

    —

    by

    Clint Griffin
    in

    In the 1920s, you could buy a house through the Sears.Roebuck catalogue. You could also buy pretty much anything you wanted. Sears knew what dress you bought last year and what you might like this year. The only difference today is scale. We can scale on unimaginable levels, and it comes with its own challenges.…