Tag: innovation
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First party data is a new name for an old thing
In the 1920s, you could buy a house through the Sears.Roebuck catalogue. You could also buy pretty much anything you wanted. Sears knew what dress you bought last year and what you might like this year. The only difference today is scale. We can scale on unimaginable levels, and it comes with its own challenges.…
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What’s your GenAlpha strategy?
GenAlpha are twelve years old, devouring media, hacking systems for their own communication needs and are incredibly savvy. They are guiding many purchasing decisions in households and jump onto trends fast. Weirdly, they aren’t easily persuaded, they make up their own minds about things.
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Innovation in a world of Disruption
AI is doing a lot of heavy lifting. It’s disrupted in a way that is much faster than previous new things. Perhaps the biggest since the WWW. We need to rely on our innovation to differentiate.