Agencies often take the problem away and come back with a solution that may or may not meet the objectives. Or it might meet the wrong objectives, or the brief was wrong. Start with a workshop, get everyone to agree with the objectives, and the process becomes much more rewarding and sustainable for everyone.
Workshop
After an initial briefing and discovery, a workshop ranging from 2-4 hours unpacks and challenges the brief and sets the objectives for the work.
Training
Tailored training over seven weeks invites a small business, brand team or greater management team to unpack and refocus on what is important. What direction does the business want to go in, what is available, and how does it get there.
Training examples might include:
Module 1: “The landscape”
What are the current challenges that you face?
We look at where you find challenges or obstacles with regard to meeting marketing objectives. A discovery session.
Module 2: “What works for you?”
Where are you finding blocks to the work you want to do? What tools already exist and what is needed externally?
Module 3: “How the platforms work”
Paid media strategies
Audience profiles
Re-marketing
Module 4: “How do I use the platforms?”
Let go of what you know and develop quick solutions which are industry-ready
Module 5: “Tribes and Us”
Making the connection between client and Brand.
Module 6: “All Feedback is great”
Customer service levels and how to deal with issues and challenges that arise.
Module 7: “Let’s make this work”
We unpack all of the above into an idea of what a strategy might look like and how to do one.
We develop a full strategic framework and channel map for the brand.