Month: November 2024

  • Playing darts in the dark?

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    by

    Clint Griffin
    in

    I hope you’re not just throwing darts in the dark. The wrong KPIs can lead you down a rabbit hole of misdirection. After all, if you’re measuring the wrong things, you’re not really measuring success. Focus on the right metrics instead Absolutely, zero in on customer engagement, conversion rates, and customer lifetime value. These are…

  • Why User Journeys?

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    by

    Clint Griffin
    in

    Why are User Journeys important and how can they help you plan your marketing? It’s all about what people will do next. Check it out.