User journey map concept: Colorful pins connected by lines on a blue background, illustrating customer touchpoints.

Why User Journeys?

Why are User Journeys important and how can they help you plan your marketing? It’s all about what people will do next. Check it out.

Author: Clint Griffin has spent 30 years shaping marketing and advertising across Africa, the Middle East and New Zealand. He believes in lifelong education and is dedicated to making marketing that works. Which means making complex things simple.