In a conversation this week I was asked, what does Refinery23 do well? Great question, simple answer with a long back story. We simplify marketing. That’s it. How? Time and experience. You get to simplify things when you know how they work. That comes from time, from getting it wrong and wearing the scars. And now I want to share this knowledge. I’m doing it in two ways:
Brown Bag Lunches
40 minutes a week of digestible content and feedback. It’s online and it starts Friday, 27 February. Why the brown bag? You never know what you’re going to get.
One topic a week and a takeaway for you to digest, implement and refer to. Some are self development and some are customer-focused. The idea is for you to grow your skills as you grow your marketing brain. Some of the content below:
Customer Focus:
- The 4 Archetypes
- Persuasive Techniques
- Meeting their language
- How to get them on your team
Self Focus:
- Rocking the Killer Slide Deck
- Level Up Meeting Facilitation
- Looking Great on Panel Discussions
- Mastering Presentation Skills
It’s online and the first few will be free. If you’re interested, let me know: [email protected]
Marketing Fundamentals
11 modules designed to help businesses understand and implement their marketing needs.
- What is current? Look at what you are currently doing and what is current best practice.
- What problems are we solving? Align your service offerings – solutions – with the market needs.
- Who are you serving? Identity your ideal customer and broader target market.
- User Journeys. Develop user journeys for your customers to find you.
- Performance Advertising. Develop a search strategy for Google and Bing.
- Social Media. Understand the channels and how they work.
- Content Calendars. Develop a content guide to keep the messaging on track.
- The secrets to SEO and AEO. Uncover best practice for success using organic search and AI agents.
- Email Marketing. Use email to create automations and increase Lifetime Customer Value.
- Marketing Funnels. Develop a clear understanding of how funnels work and how to use them.
- Metrics and KPIs. Unpack what the metrics mean and how to use them.
Refinery23 is registered with Regional Business Partners and funding might be available.
Find out more and register here.
3 Quick Things
Time is a status symbol
We often think being “busy” is a sign of success, but having control over your time is the ultimate status symbol. If you have a premium product or service, don’t manufacture fake scarcity, but don’t be afraid to take your time either. Consumers understand the “slow food” philosophy and will happily pay more, and wait longer, for something done right.
Stop speaking to everyone
If you think everybody needs your product, you are wrong. Only a few specific people truly need your offering at any given time. Narrow your focus, it makes your target window smaller, leads easier to convert, and the stories you tell much more personal.
Don’t fall into the content trap
Are you afraid to repost a piece of content from three months ago because you think “everyone has already seen it”? They haven’t. Organically, only a tiny fraction of your audience saw it the first time. Don’t get stuck in the endless loop of creating net-new posts—reuse your best stuff and reach the people who missed it.
The Unselling Philosophy Podcast
The Unselling Philosophy is out now. Find it wherever you get your podcasts:
Leave a Reply