Tag: Ai
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Why AI is a Terrible Marketing Strategy (But an Incredible Co-Pilot)
If you own a small or medium business in New Zealand right now, you are likely operating under a cloud of anxiety caused by the explosive growth of artificial intelligence. We are all seeing the headlines, the nonstop LinkedIn posts, and the breathless predictions from self-proclaimed gurus. The dominant narrative seems to be split into…
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Ai, who knew?
AI is the new thing, as is voice and the prospect, with Jonny Ives leading the design, of a device that has no interface. Have a listen to my prediction from 2019 about just that. Voice will be king.Devices will change radically.The things we think are really important, won’t be. What’s interesting is that we…
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Innovation in a world of Disruption
AI is doing a lot of heavy lifting. It’s disrupted in a way that is much faster than previous new things. Perhaps the biggest since the WWW. We need to rely on our innovation to differentiate.