Tag: audiences
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Playing darts in the dark?
I hope you’re not just throwing darts in the dark. The wrong KPIs can lead you down a rabbit hole of misdirection. After all, if you’re measuring the wrong things, you’re not really measuring success. Focus on the right metrics instead Absolutely, zero in on customer engagement, conversion rates, and customer lifetime value. These are…
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97% of your customers don’t care.
At least they don’t care right now. They aren’t in the mood or need to buy. So what do you do with them? How do you create content if 97% of everyone doesn’t want it? Check out more great content:
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What’s your story?
Marketing Strategy 101 – you know your story, how can you get it to the right people? View other posts
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The secret to success – market when the fish aren’t biting.
The adage is that when times get tough, marketing is the first budget to go. This is not always true, but budgets are tightened and marketing budgets do look tasty to those analysing the bottom line. That marketing takes a hit is, in my opinion, the fault of marketeers who, for many reasons, aren’t always…