97% of your customers don’t care.

Mar 4, 2024

—

At least they don’t care right now. They aren’t in the mood or need to buy. So what do you do with them? How do you create content if 97% of everyone doesn’t want it?

Check out more great content:

From Fragmented to Focused: Consolidating 5 Brands in 17 Days
Podcast: Unselling Philosophy Episode 9: No Click Marketing
What is Zero-Click Marketing?
The Shift from “Posting” to “Helping”: A Case Study in Meaningful Growth
The “Age of the Answer”: Why Your Website is Just Training Data (And How to Survive It)

Author: Clint Griffin has spent 30 years shaping marketing and advertising across Africa, the Middle East and New Zealand. He believes in lifelong education and is dedicated to making marketing that works. Which means making complex things simple.