Tag: thought leadership
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Why AI is a Terrible Marketing Strategy (But an Incredible Co-Pilot)
If you own a small or medium business in New Zealand right now, you are likely operating under a cloud of anxiety caused by the explosive growth of artificial intelligence. We are all seeing the headlines, the nonstop LinkedIn posts, and the breathless predictions from self-proclaimed gurus. The dominant narrative seems to be split into…
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What’s your GenAlpha strategy?
GenAlpha are twelve years old, devouring media, hacking systems for their own communication needs and are incredibly savvy. They are guiding many purchasing decisions in households and jump onto trends fast. Weirdly, they aren’t easily persuaded, they make up their own minds about things.
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Thought leadership vs personal brand
What’s the difference? Find out on this podcast with me and the team at Boxers & Briefs.