Marketing isn’t hard,
but it can be complicated.
At Refinery23, we simplify it.

Take the pain out of marketing and build a clear picture of your solution for your ideal audience.
With 30 years of experience shaping stories for global brands, Refinery23 blends tech trends, creative problem-solving, and the “Unselling Philosophy” to help your business stand out.
No generic AI slop or exhausting sales funnels; radical transparency, co-creation, and finding your specific tribe. Business marketing through a business lens.
Podcast
- Marketing that isn’t selling
- Understanding audiences
- Reducing friction
- Simplifying marketing

Why?
More businesses doing things well means a more independent society, and a happier one. One that has more autonomy, and with that, more resilience and adaptability to change.
Refinery23 looks at your entire business. What problems are you solving? Who has these problems? Do they need your solutions? Where are they? What will resonate with them?
Simplify each stage, set clear outcomes and goals, with KPIs to match.
Marketing Strategy
We start with a 2 hour session where we unpack what you are selling and who your audience is. We map it, plan how to get to market and what to say. This becomes the start of a blueprint for success.
Training and workshops
From strategy to content creation, Refinery assists businesses to take their marketing in-house. From skills to capacity, Refinery23 lets you grow, totally under your control.
Support Services
Great implementation always needs a guiding hand. Refinery23 supplies executive level assistance at a rate that businesses can afford.
“I had the outstanding opportunity today to sit in a training room with someone who was very very good. Refinery23 ran a one day marketing masterclass that was, quite frankly, exceptional
Do yourself a favour. Engage Clint.”
Eugene Moreau
Ongoing Relationships
Break your marketing down with monthly sessions to guide and direct your marketing. Constant feedback with hours to suit your budget.
What’s included
1-1 Support: Coaching, advice, design, copy services, your choice.
Marketing Material: Development of resources such as copy, graphic design, photography and websites.
Starting Out?
Need help setting up? Have a new business and haven’t figured it all out yet? Grow your business with hands-on coaching.
Update Your Marketing
Not achieving the same results as before. Not sure why or where to begin to change? Let’s co-create solutions that work.
Overhaul
Use Refinery23’s strategic framework to make real change within your business. We plan and create solutions based on the needs and motivations of new markets.
Clients and Partners
