Author: Clint Griffin
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Trends into ’25
What’s up in marketing land? Find out what customers are looking for as we leave much of the old world behind.
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Uncovering Authenticity
The amazing Monique Bradley invited me onto her podcast series a little while back. It’s finally been released as an awesome series. Here’s why Refinery exists and why marketing is about more than selling a plastic bucket. Catch it, and all the other stories here.
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What’s your business for?
Is your business the thing you’re going to pursue for life, or is it a stepping stone to success? Your vision for the future can determine your marketing now. Find out why.
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Good friendships build over time, user journeys follow the same meandering course.
People get there in the end, don’t try to force them into a sale. They will come back. Your best friends spent a lot of time with you before they thought you were good enough to count. Why would business be any different?
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Time is a status symbol
From sports cars to slow food, consumers understand the price of time. It’s a key driver of positioning – this is so obvious I thought a reminder might be needed.
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97% of your customers don’t care.
At least they don’t care right now. They aren’t in the mood or need to buy. So what do you do with them? How do you create content if 97% of everyone doesn’t want it? Check out more great content:
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What we learn from Lemonade Stands – Marketing Funnels 101
Every business needs a marketing plan. Otherwise you’re not going to reach your audience. By following a few simple rules and being aware of consumer behaviour, you can save time, money and effort.
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What’s your story?
Marketing Strategy 101 – you know your story, how can you get it to the right people? View other posts
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The secret to success – market when the fish aren’t biting.
The adage is that when times get tough, marketing is the first budget to go. This is not always true, but budgets are tightened and marketing budgets do look tasty to those analysing the bottom line. That marketing takes a hit is, in my opinion, the fault of marketeers who, for many reasons, aren’t always…