Author: Clint Griffin
-
Poscast: Unselling Philosophy Episode 8: The “Old Friend” Philosophy – Turning Email Into Your Best Asset
Have you ever wondered why, in an age of TikTok and AI, the most successful brands still obsess over a technology from the 1970s? In this episode, Clint from the Unselling Philosophy breaks down why email remains the undisputed engine of the entire e-commerce lifecycle. It is time to strip away the cheap “hacks” and…
-
Podcast: Unselling Philosophy Episode 7: Alignment Surgery, Shifting the Protagonist
Stripping Away the Marketing Mystique: How to Stop Paying for Jargon and Start Solving Problems Have you ever felt like your marketing team or agency is speaking a language designed to keep you confused rather than making you money? At Refinery23, we often say that marketing isn’t hard, but it is complicated. However, much of…
-
Search has changed
We use our little buddy to find things now, and we rely on them finding the right sources and giving us feedback that works for us. So how so you get on that list?
-
You get what you pay for
Not because of my hourly rate, but because of the cost of being wrong. Most people hire “yes-men.” They want a mirror that tells them their ideas are brilliant. I am not a mirror. I am a filter.
-
Podcast: Unselling Philosophy Episode 6: The Digital Maturity Audit
In 2026, the novelty of AI has worn off, and the “AI tax”, paying for tools you don’t actually use or that create more work, is a real threat to your bottom line. Are you actually using AI to transform your profit, or are you just paying an “AI Tax” for a stack of fragmented…
-
Podcast: Unselling Philosophy Episode 5 Hyper-Local SEO Mastery
In 2026, “near me” proximity is the most important signal for NZ businesses. If you aren’t visible to the person standing down the street, you’re invisible.
-
Let’s keep it simple.
In a conversation this week I was asked, what does Refinery23 do well? Great question, simple answer with a long back story. We simplify marketing. That’s it. How? Time and experience. You get to simplify things when you know how they work. That comes from time, from getting it wrong and wearing the scars. And…
-
5 Minutes will Save You 120
Let’s do this right. I’ve watched businesses drown in bad ideas, a content loop and paid media that doesn’t quite hit. Never-ending cycles, no ROI and working for Meta and Alphabet instead of them working for you. I have a solution. Brown Bag Lunches I’m taking the pain out of marketing and giving you 40…
-
Podcast: Unselling Philosophy Episode 4 The Content Multiplier, Work Smarter, Not Harder
Stop Being a Content Slave: The Content Multiplier Strategy for Auckland Business Owners It’s 7:00 AM. You’re stuck in traffic on the Southern Motorway, and instead of thinking about your business strategy, you’re stressing about what to post on Instagram. Does this sound familiar? If you are a business owner in New Zealand, you have…
-
Podcast: Unselling Philosophy Episode 3, The Personal Brand: The Antidote to AI Slop
In 2026, one of the biggest complications is the “Dead Internet” theory, the idea that the web is flooded with “perfect” but soul-less content generated by machines.