Category: case study
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From Fragmented to Focused: Consolidating 5 Brands in 17 Days
The Challenge Digital Overwhelm. Most businesses struggle to manage one website. A national property management group came to us trying to juggle five separate brands across five different websites. It was exhausting for their internal team to maintain and, worse, confusing for their customers. They needed to combine everything into one clear, unified platform that…
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The Shift from “Posting” to “Helping”: A Case Study in Meaningful Growth
In a world where everyone is shouting for attention, most business owners feel they have to keep up by posting constantly. The common logic is: if you aren’t visible on social media every day, you don’t exist. At Refinery23, we recently took a different path with a client in the construction sector. We stopped focusing…