Category: marketing

We use our little buddy to find things now, and we rely on them finding the right sources and giving us feedback that works for us. So how so you get on that list?

In a conversation this week I was asked, what does Refinery23 do well? Great question, simple answer with a long back story. We simplify marketing. That’s it. How? Time and experience. You get to simplify things when you know how they work. That comes from time, from getting it wrong and wearing the scars. And…

Let’s do this right. I’ve watched businesses drown in bad ideas, a content loop and paid media that doesn’t quite hit. Never-ending cycles, no ROI and working for Meta and Alphabet instead of them working for you. I have a solution. Brown Bag Lunches I’m taking the pain out of marketing and giving you 40…

Marketing isn’t hard. It’s complicated. It’s about building a picture for your audience of your solution to their problem. SEO is no different. It’s simply ensuring that the people who have the problem can find your solution.

Marketing, at its foundation, is deeply rooted in the psychology of people and understanding the motivations behind their actions. As businesses strive to build a picture for their audience of their solution to their problem, they must now contend with a pervasive, modern conflict: the tension between desire and moral responsibility.

Marketing is often perceived as an overwhelming, complicated discipline. But at its core, marketing can be simplified: it is about building a picture for your audience of your solution to their problem.

This is a sample video from our online course on Udemy! It’s all about understanding customer behaviour and content types. Using personas, platforms and content type to craft marketing. It’s a go-to-get-started manual if you’re feeling lost and overwhelmed. Every business owner knows the feeling: the constant pressure to be everywhere at once, posting on…

The power of design is the ability to change the world. We need to get back to that. There’s a disconnect between great design and what we are creating today. We need to re-examine what we’re doing and look at design as the designed world. It’s powerful. It changes things.