Category: marketing
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Original Content Wins on Youtube!
It’s a win for great content, right there on YouTube! It announced a policy update effective July 15, 2025, emphasising that only “original and authentic” content will be eligible for monetisation under the YouTube Partner Program. The update clarifies that “mass-produced” or “repetitious” content, often associated with low-effort AI-generated videos, will not qualify for ad…
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First party data is a new name for an old thing
In the 1920s, you could buy a house through the Sears.Roebuck catalogue. You could also buy pretty much anything you wanted. Sears knew what dress you bought last year and what you might like this year. The only difference today is scale. We can scale on unimaginable levels, and it comes with its own challenges.…
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What’s your GenAlpha strategy?
GenAlpha are twelve years old, devouring media, hacking systems for their own communication needs and are incredibly savvy. They are guiding many purchasing decisions in households and jump onto trends fast. Weirdly, they aren’t easily persuaded, they make up their own minds about things.
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User Journeys are one of the most powerful tools you have.
Where your customer engages with you isn’t where they start the journey with you.
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Ai, who knew?
AI is the new thing, as is voice and the prospect, with Jonny Ives leading the design, of a device that has no interface. Have a listen to my prediction from 2019 about just that. Voice will be king.Devices will change radically.The things we think are really important, won’t be. What’s interesting is that we…
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Innovation in a world of Disruption
AI is doing a lot of heavy lifting. It’s disrupted in a way that is much faster than previous new things. Perhaps the biggest since the WWW. We need to rely on our innovation to differentiate.
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The Story of You
Small businesses can differentiate by simply telling the Story of You. Getting caught on the wheel of content creation instead of telling your story just creates more noise. You can do better, find out how.
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Social Media Strategy
How to use social media for your business. Where it belongs in the marketing mix and what you can do with it! Taken from a live I did in Feb 25
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Thought leadership vs personal brand
What’s the difference? Find out on this podcast with me and the team at Boxers & Briefs.
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Playing darts in the dark?
I hope you’re not just throwing darts in the dark. The wrong KPIs can lead you down a rabbit hole of misdirection. After all, if you’re measuring the wrong things, you’re not really measuring success. Focus on the right metrics instead Absolutely, zero in on customer engagement, conversion rates, and customer lifetime value. These are…