Category: podcast
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Podcast: Unselling Philosophy Episode 3 The Personal Brand: The Antidote to AI Slop
In 2026, one of the biggest complications is the “Dead Internet” theory, the idea that the web is flooded with “perfect” but soul-less content generated by machines.
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Podcast: Bad News Travels Fast – Mastering Digital Crisis Management in NZ
Marketing isn’t hard; it’s complicated. In a country as small as New Zealand, a “digital crisis” isn’t just a bad comment on a post; it is a screenshot shared in a private WhatsApp group that travels faster than your ability to delete it. In this episode, we discuss why crisis management isn’t about “PR spin”,…
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Podcast – The Unselling Philosophy – The Art of Joy
The Unselling Philosophy: Why Building Trust is the New Hard Sell in the Modern NZ Market In 2026, the New Zealand consumer is more skeptical than ever. We’ve all been “targeted” and “funneled” to death. In a market as close-knit as Aotearoa—where everyone is two degrees of separation apart—a hard sell doesn’t just lose a…