Good friendships build over time, user journeys follow the same meandering course.

Apr 5, 2024

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People get there in the end, don’t try to force them into a sale. They will come back. Your best friends spent a lot of time with you before they thought you were good enough to count. Why would business be any different?

Podcast: Unselling Philosophy Episode 9: No Click Marketing
What is Zero-Click Marketing?
The Shift from “Posting” to “Helping”: A Case Study in Meaningful Growth
The “Age of the Answer”: Why Your Website is Just Training Data (And How to Survive It)
Podcast: Unselling Philosophy Episode 8: The “Old Friend” Philosophy – Turning Email Into Your Best Asset

Author: Clint Griffin has spent 30 years shaping marketing and advertising across Africa, the Middle East and New Zealand. He believes in lifelong education and is dedicated to making marketing that works. Which means making complex things simple.