Tag: marketing
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What’s your GenAlpha strategy?
GenAlpha are twelve years old, devouring media, hacking systems for their own communication needs and are incredibly savvy. They are guiding many purchasing decisions in households and jump onto trends fast. Weirdly, they aren’t easily persuaded, they make up their own minds about things.
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User Journeys are one of the most powerful tools you have.
Where your customer engages with you isn’t where they start the journey with you.
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Ai, who knew?
AI is the new thing, as is voice and the prospect, with Jonny Ives leading the design, of a device that has no interface. Have a listen to my prediction from 2019 about just that. Voice will be king.Devices will change radically.The things we think are really important, won’t be. What’s interesting is that we…
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Thought leadership vs personal brand
What’s the difference? Find out on this podcast with me and the team at Boxers & Briefs.
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Playing darts in the dark?
I hope you’re not just throwing darts in the dark. The wrong KPIs can lead you down a rabbit hole of misdirection. After all, if you’re measuring the wrong things, you’re not really measuring success. Focus on the right metrics instead Absolutely, zero in on customer engagement, conversion rates, and customer lifetime value. These are…
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Why User Journeys?
Why are User Journeys important and how can they help you plan your marketing? It’s all about what people will do next. Check it out.
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The best emails you send, are not the ones you write.
Automation, automation, automation. Sending emails to clients and coworkers is inefficient. Use them to recap a meeting, not to replace it. Automated emails differ, write them once, and set them up to repeat forever. That’s a way to save time and energy, and to maintain a relationship.
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Marketing Trends into ’25
What’s up in marketing land? Find out what customers are looking for as we leave much of the old world behind.
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What’s your business for?
Is your business the thing you’re going to pursue for life, or is it a stepping stone to success? Your vision for the future can determine your marketing now. Find out why.
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Good friendships build over time, user journeys follow the same meandering course.
People get there in the end, don’t try to force them into a sale. They will come back. Your best friends spent a lot of time with you before they thought you were good enough to count. Why would business be any different?