Tag: marketing
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Thought leadership vs personal brand
What’s the difference? Find out on this podcast with me and the team at Boxers & Briefs.
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Playing darts in the dark?
I hope you’re not just throwing darts in the dark. The wrong KPIs can lead you down a rabbit hole of misdirection. After all, if you’re measuring the wrong things, you’re not really measuring success. Focus on the right metrics instead Absolutely, zero in on customer engagement, conversion rates, and customer lifetime value. These are…
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Why User Journeys?
Why are User Journeys important and how can they help you plan your marketing? It’s all about what people will do next. Check it out.
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The best emails you send, are not the ones you write.
Automation, automation, automation. Sending emails to clients and coworkers is inefficient. Use them to recap a meeting, not to replace it. Automated emails differ, write them once, and set them up to repeat forever. That’s a way to save time and energy, and to maintain a relationship.
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Trends into ’25
What’s up in marketing land? Find out what customers are looking for as we leave much of the old world behind.
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What’s your business for?
Is your business the thing you’re going to pursue for life, or is it a stepping stone to success? Your vision for the future can determine your marketing now. Find out why.
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Good friendships build over time, user journeys follow the same meandering course.
People get there in the end, don’t try to force them into a sale. They will come back. Your best friends spent a lot of time with you before they thought you were good enough to count. Why would business be any different?
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Time is a status symbol
From sports cars to slow food, consumers understand the price of time. It’s a key driver of positioning – this is so obvious I thought a reminder might be needed.
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97% of your customers don’t care.
At least they don’t care right now. They aren’t in the mood or need to buy. So what do you do with them? How do you create content if 97% of everyone doesn’t want it? Check out more great content:
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What we learn from Lemonade Stands – Marketing Funnels 101
Every business needs a marketing plan. Otherwise you’re not going to reach your audience. By following a few simple rules and being aware of consumer behaviour, you can save time, money and effort.