Time is a status symbol

From sports cars to slow food, consumers understand the price of time. It’s a key driver of positioning – this is so obvious I thought a reminder might be needed.

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  Let’s do this right. I’ve watched businesses drown in bad ideas, a content loop and paid media that doesn’t quite hit. Never-ending cycles, no ROI and working for Meta and Alphabet instead of them working for you. I have a… Read more: 5 Minutes will Save You 120
• Podcast: Unselling Philosophy Episode 4 The Content Multiplier, Work Smarter, Not Harder
  by Clint Griffin
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  Stop Being a Content Slave: The Content Multiplier Strategy for Auckland Business Owners It’s 7:00 AM. You’re stuck in traffic on the Southern Motorway, and instead of thinking about your business strategy, you’re stressing about what to post on Instagram.… Read more: Podcast: Unselling Philosophy Episode 4 The Content Multiplier, Work Smarter, Not Harder
• Podcast: Unselling Philosophy Episode 3, The Personal Brand: The Antidote to AI Slop
  by Clint Griffin
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  In 2026, one of the biggest complications is the “Dead Internet” theory, the idea that the web is flooded with “perfect” but soul-less content generated by machines.
• Podcast: Unselling Philosophy Episode 2, Bad News Travels Fast – Mastering Digital Crisis Management in NZ
  by Clint Griffin
  January 19, 2026
  Marketing isn’t hard; it’s complicated. In a country as small as New Zealand, a “digital crisis” isn’t just a bad comment on a post; it is a screenshot shared in a private WhatsApp group that travels faster than your ability… Read more: Podcast: Unselling Philosophy Episode 2, Bad News Travels Fast – Mastering Digital Crisis Management in NZ
• Podcast: Unselling Philosophy Episode 1 , The Art of Joy
  by Clint Griffin
  January 5, 2026
  The Unselling Philosophy: Why Building Trust is the New Hard Sell in the Modern NZ Market In 2026, the New Zealand consumer is more skeptical than ever. We’ve all been “targeted” and “funneled” to death. In a market as close-knit… Read more: Podcast: Unselling Philosophy Episode 1 , The Art of Joy