Good friendships build over time, user journeys follow the same meandering course.

People get there in the end, don’t try to force them into a sale. They will come back. Your best friends spent a lot of time with you before they thought you were good enough to count. Why would business be any different?

• Why User Journeys?
• The best emails you send, are not the ones you write.
• Trends into ’25
• Uncovering Authenticity
• What’s your business for?