Tag: content marketing
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Original Content Wins on Youtube!
It’s a win for great content, right there on YouTube! It announced a policy update effective July 15, 2025, emphasising that only “original and authentic” content will be eligible for monetisation under the YouTube Partner Program. The update clarifies that “mass-produced” or “repetitious” content, often associated with low-effort AI-generated videos, will not qualify for ad…
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Ai, who knew?
AI is the new thing, as is voice and the prospect, with Jonny Ives leading the design, of a device that has no interface. Have a listen to my prediction from 2019 about just that. Voice will be king.Devices will change radically.The things we think are really important, won’t be. What’s interesting is that we…
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Social Media Strategy
How to use social media for your business. Where it belongs in the marketing mix and what you can do with it! Taken from a live I did in Feb 25
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The best emails you send, are not the ones you write.
Automation, automation, automation. Sending emails to clients and coworkers is inefficient. Use them to recap a meeting, not to replace it. Automated emails differ, write them once, and set them up to repeat forever. That’s a way to save time and energy, and to maintain a relationship.
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Time is a status symbol
From sports cars to slow food, consumers understand the price of time. It’s a key driver of positioning – this is so obvious I thought a reminder might be needed.
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97% of your customers don’t care.
At least they don’t care right now. They aren’t in the mood or need to buy. So what do you do with them? How do you create content if 97% of everyone doesn’t want it? Check out more great content: