Automation, automation, automation. Sending emails to clients and coworkers is inefficient. Use them to recap a meeting, not to replace it. Automated emails differ, write them once, and set them up to repeat forever. That’s a way to save time and energy, and to maintain a relationship.
The best emails you send, are not the ones you write.
Author: Clint Griffin has spent 30 years shaping marketing and advertising across Africa, the Middle East and New Zealand. He believes in lifelong education and is dedicated to making marketing that works. Which means making complex things simple.