Lemonade stand marketing funnel: Kids selling lemonade. Girl giving peace sign, boy buying. Business lesson, childhood entrepreneurship.

What we learn from Lemonade Stands – Marketing Funnels 101

Every business needs a marketing plan. Otherwise you’re not going to reach your audience. By following a few simple rules and being aware of consumer behaviour, you can save time, money and effort.

Author: Clint Griffin has spent 30 years shaping marketing and advertising across Africa, the Middle East and New Zealand. He believes in lifelong education and is dedicated to making marketing that works. Which means making complex things simple.