At least they don’t care right now. They aren’t in the mood or need to buy. So what do you do with them? How do you create content if 97% of everyone doesn’t want it?
Check out more great content:
- Let’s keep it simple.
- 5 Minutes will Save You 120
- Podcast: Unselling Philosophy Episode 4 The Content Multiplier, Work Smarter, Not Harder
- Podcast: Unselling Philosophy Episode 3, The Personal Brand: The Antidote to AI Slop
- Podcast: Unselling Philosophy Episode 2, Bad News Travels Fast – Mastering Digital Crisis Management in NZ

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