From sports cars to slow food, consumers understand the price of time. It’s a key driver of positioning – this is so obvious I thought a reminder might be needed.
- Trends into ’25by Clint GriffinWhat’s up in marketing land? Find out what customers are looking for as we leave much of the old world behind.
- Uncovering Authenticityby Clint GriffinThe amazing Monique Bradley invited me onto her podcast series a little while back. It’s finally been released as an awesome series. Here’s why Refinery exists and why marketing is about more than selling a plastic bucket. Catch it, and… Read more: Uncovering Authenticity
- What’s your business for?by Clint GriffinIs your business the thing you’re going to pursue for life, or is it a stepping stone to success? Your vision for the future can determine your marketing now. Find out why.
- Good friendships build over time, user journeys follow the same meandering course.by Clint GriffinPeople get there in the end, don’t try to force them into a sale. They will come back. Your best friends spent a lot of time with you before they thought you were good enough to count. Why would business… Read more: Good friendships build over time, user journeys follow the same meandering course.
- Time is a status symbolby Clint GriffinFrom sports cars to slow food, consumers understand the price of time. It’s a key driver of positioning – this is so obvious I thought a reminder might be needed.
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