Yawning woman on yellow background. Customer attention concept. Capturing customer interest. 97% of customers don't care.

97% of your customers don’t care.

—

by

Clint Griffin
in

At least they don’t care right now. They aren’t in the mood or need to buy. So what do you do with them? How do you create content if 97% of everyone doesn’t want it?

Check out more great content:

Author: Clint Griffin has spent 30 years shaping marketing and advertising across Africa, the Middle East and New Zealand. He believes in lifelong education and is dedicated to making marketing that works. Which means making complex things simple.