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Good friendships build over time, user journeys follow the same meandering course.
People get there in the end, don’t try to force them into a sale. They will come back. Your best friends spent a lot…
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Time is a status symbol
From sports cars to slow food, consumers understand the price of time. It’s a key driver of positioning – this is so obvious I…
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97% of your customers don’t care.
At least they don’t care right now. They aren’t in the mood or need to buy. So what do you do with them? How…
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What we learn from Lemonade Stands – Marketing Funnels 101
Every business needs a marketing plan. Otherwise you’re not going to reach your audience. By following a few simple rules and being aware of…
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What’s your story?
Marketing Strategy 101 – you know your story, how can you get it to the right people? View other posts
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The secret to success – market when the fish aren’t biting.
The adage is that when times get tough, marketing is the first budget to go. This is not always true, but budgets are tightened…
