From sports cars to slow food, consumers understand the price of time. It’s a key driver of positioning – this is so obvious I thought a reminder might be needed.
- Podcast – The Unselling Philosophy – The Art of Joyby Clint GriffinThe Unselling Philosophy: Why Building Trust is the New Hard Sell in the Modern NZ Market In 2026, the New Zealand consumer is more skeptical than ever. We’ve all been “targeted” and “funneled” to death. In a market as close-knit… Read more: Podcast – The Unselling Philosophy – The Art of Joy
- Simplify Your Search: Top 10 SEO Actions for 2026by Clint GriffinMarketing isn’t hard. It’s complicated. It’s about building a picture for your audience of your solution to their problem. SEO is no different. It’s simply ensuring that the people who have the problem can find your solution.
- How to nail lead generationby Clint GriffinLead generation is something that all businesses need to grow. It’s the lifeblood of sustainable cashflow, of healthy business and of success. And yet often the lead strategies employed don’t work.
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- Stop Spraying and Praying: The Essential Power of Knowing Your Numberby Clint GriffinMarketing is often perceived as an overwhelming, complicated discipline. But at its core, marketing can be simplified: it is about building a picture for your audience of your solution to their problem.
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