From sports cars to slow food, consumers understand the price of time. It’s a key driver of positioning – this is so obvious I thought a reminder might be needed.
- The Moral Tourist: How Brands Are Marketing Virtue in a World of Guiltby Clint GriffinMarketing, at its foundation, is deeply rooted in the psychology of people and understanding the motivations behind their actions. As businesses strive to build a picture for their audience of their solution to their problem, they must now contend with a pervasive, modern conflict: the tension between desire and moral responsibility.
- Stop Spraying and Praying: The Essential Power of Knowing Your Numberby Clint GriffinMarketing is often perceived as an overwhelming, complicated discipline. But at its core, marketing can be simplified: it is about building a picture for your audience of your solution to their problem.
- User Journey Mastery – Platforms & Contentby Clint GriffinThis is a sample video from our online course on Udemy! It’s all about understanding customer behaviour and content types. Using personas, platforms and content type to craft marketing. It’s a go-to-get-started manual if you’re feeling lost and overwhelmed. Every… Read more: User Journey Mastery – Platforms & Content
- Design changes the world.by Clint GriffinThe power of design is the ability to change the world. We need to get back to that. There’s a disconnect between great design and what we are creating today. We need to re-examine what we’re doing and look at… Read more: Design changes the world.
- Original Content Wins on Youtube!by Clint GriffinIt’s a win for great content, right there on YouTube! It announced a policy update effective July 15, 2025, emphasising that only “original and authentic” content will be eligible for monetisation under the YouTube Partner Program. The update clarifies that… Read more: Original Content Wins on Youtube!
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