Time is a status symbol

From sports cars to slow food, consumers understand the price of time. It’s a key driver of positioning – this is so obvious I thought a reminder might be needed.

• You get what you pay for
  by Clint Griffin
  March 18, 2026
  Not because of my hourly rate, but because of the cost of being wrong. Most people hire “yes-men.” They want a mirror that tells them their ideas are brilliant. I am not a mirror. I am a filter.
• Podcast: Unselling Philosophy Episode 6: The Digital Maturity Audit
  by Clint Griffin
  March 18, 2026
  In 2026, the novelty of AI has worn off, and the “AI tax”, paying for tools you don’t actually use or that create more work, is a real threat to your bottom line. Are you actually using AI to transform your profit, or are you just paying an “AI Tax” for a stack of fragmented tools that create more noise than results?
• Podcast: Unselling Philosophy Episode 5 Hyper-Local SEO Mastery
  by Clint Griffin
  March 4, 2026
  In 2026, “near me” proximity is the most important signal for NZ businesses. If you aren’t visible to the person standing down the street, you’re invisible.
• Let’s keep it simple.
  by Clint Griffin
  February 24, 2026
  In a conversation this week I was asked, what does Refinery23 do well? Great question, simple answer with a long back story. We simplify marketing. That’s it. How? Time and experience. You get to simplify things when you know how… Read more: Let’s keep it simple.
• 5 Minutes will Save You 120
  by Clint Griffin
  February 17, 2026
  Let’s do this right. I’ve watched businesses drown in bad ideas, a content loop and paid media that doesn’t quite hit. Never-ending cycles, no ROI and working for Meta and Alphabet instead of them working for you. I have a… Read more: 5 Minutes will Save You 120