Time is a status symbol

From sports cars to slow food, consumers understand the price of time. It’s a key driver of positioning – this is so obvious I thought a reminder might be needed.

• Why User Journeys?
  by Clint Griffin
  November 18, 2024
  Why are User Journeys important and how can they help you plan your marketing? It’s all about what people will do next. Check it out.
• The best emails you send, are not the ones you write.
  by Clint Griffin
  October 18, 2024
  Automation, automation, automation. Sending emails to clients and coworkers is inefficient. Use them to recap a meeting, not to replace it. Automated emails differ, write them once, and set them up to repeat forever. That’s a way to save time… Read more: The best emails you send, are not the ones you write.
• Trends into ’25
  by Clint Griffin
  October 1, 2024
  What’s up in marketing land? Find out what customers are looking for as we leave much of the old world behind.
• Uncovering Authenticity
  by Clint Griffin
  June 6, 2024
  The amazing Monique Bradley invited me onto her podcast series a little while back. It’s finally been released as an awesome series. Here’s why Refinery exists and why marketing is about more than selling a plastic bucket. Catch it, and… Read more: Uncovering Authenticity
• What’s your business for?
  by Clint Griffin
  April 18, 2024
  Is your business the thing you’re going to pursue for life, or is it a stepping stone to success? Your vision for the future can determine your marketing now. Find out why.