Time is a status symbol

From sports cars to slow food, consumers understand the price of time. It’s a key driver of positioning – this is so obvious I thought a reminder might be needed.

• What’s your GenAlpha strategy?
  by Clint Griffin
  July 9, 2025
  GenAlpha are twelve years old, devouring media, hacking systems for their own communication needs and are incredibly savvy. They are guiding many purchasing decisions in households and jump onto trends fast. Weirdly, they aren’t easily persuaded, they make up their… Read more: What’s your GenAlpha strategy?
• User Journeys are one of the most powerful tools you have.
  by Clint Griffin
  July 3, 2025
  Where your customer engages with you isn’t where they start the journey with you.
• Ai, who knew?
  by Clint Griffin
  June 29, 2025
  AI is the new thing, as is voice and the prospect, with Jonny Ives leading the design, of a device that has no interface. Have a listen to my prediction from 2019 about just that. Voice will be king.Devices will… Read more: Ai, who knew?
• Innovation in a world of Disruption
  by Clint Griffin
  June 21, 2025
  AI is doing a lot of heavy lifting. It’s disrupted in a way that is much faster than previous new things. Perhaps the biggest since the WWW. We need to rely on our innovation to differentiate.
• The Story of You
  by Clint Griffin
  April 21, 2025
  Small businesses can differentiate by simply telling the Story of You. Getting caught on the wheel of content creation instead of telling your story just creates more noise. You can do better, find out how.