Time is a status symbol

From sports cars to slow food, consumers understand the price of time. It’s a key driver of positioning – this is so obvious I thought a reminder might be needed.

• Podcast: Unselling Philosophy Episode 5 Hyper-Local SEO Mastery
  by Clint Griffin
  March 4, 2026
  If your customers aren’t typing “near me” into their search bars, you are likely missing out on 30 to 40% of your best returns. But more importantly, if you aren’t optimising for those local searches, you are completely invisible to the people standing right down the street.
• Let’s keep it simple.
  by Clint Griffin
  February 24, 2026
  In a conversation this week I was asked, what does Refinery23 do well? Great question, simple answer with a long back story. We simplify marketing. That’s it. How? Time and experience. You get to simplify things when you know how… Read more: Let’s keep it simple.
• 5 Minutes will Save You 120
  by Clint Griffin
  February 17, 2026
  Let’s do this right. I’ve watched businesses drown in bad ideas, a content loop and paid media that doesn’t quite hit. Never-ending cycles, no ROI and working for Meta and Alphabet instead of them working for you. I have a… Read more: 5 Minutes will Save You 120
• Podcast: Unselling Philosophy Episode 4 The Content Multiplier, Work Smarter, Not Harder
  by Clint Griffin
  February 17, 2026
  Stop Being a Content Slave: The Content Multiplier Strategy for Auckland Business Owners It’s 7:00 AM. You’re stuck in traffic on the Southern Motorway, and instead of thinking about your business strategy, you’re stressing about what to post on Instagram.… Read more: Podcast: Unselling Philosophy Episode 4 The Content Multiplier, Work Smarter, Not Harder
• Podcast: Unselling Philosophy Episode 3, The Personal Brand: The Antidote to AI Slop
  by Clint Griffin
  February 3, 2026
  In 2026, one of the biggest complications is the “Dead Internet” theory, the idea that the web is flooded with “perfect” but soul-less content generated by machines.