From sports cars to slow food, consumers understand the price of time. It’s a key driver of positioning – this is so obvious I thought a reminder might be needed.
- Design changes the world.by Clint GriffinThe power of design is the ability to change the world. We need to get back to that. There’s a disconnect between great design and what we are creating today. We need to re-examine what we’re doing and look at… Read more: Design changes the world.
- Original Content Wins on Youtube!by Clint GriffinIt’s a win for great content, right there on YouTube! It announced a policy update effective July 15, 2025, emphasising that only “original and authentic” content will be eligible for monetisation under the YouTube Partner Program. The update clarifies that… Read more: Original Content Wins on Youtube!
- First party data is a new name for an old thingby Clint GriffinIn the 1920s, you could buy a house through the Sears.Roebuck catalogue. You could also buy pretty much anything you wanted. Sears knew what dress you bought last year and what you might like this year. The only difference today… Read more: First party data is a new name for an old thing
- What’s your GenAlpha strategy?by Clint GriffinGenAlpha are twelve years old, devouring media, hacking systems for their own communication needs and are incredibly savvy. They are guiding many purchasing decisions in households and jump onto trends fast. Weirdly, they aren’t easily persuaded, they make up their… Read more: What’s your GenAlpha strategy?
- User Journeys are one of the most powerful tools you have.by Clint GriffinWhere your customer engages with you isn’t where they start the journey with you.
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