Time is a status symbol

From sports cars to slow food, consumers understand the price of time. It’s a key driver of positioning – this is so obvious I thought a reminder might be needed.

• How to nail lead generation
  by Clint Griffin
  November 21, 2025
  Lead generation is something that all businesses need to grow. It’s the lifeblood of sustainable cashflow, of healthy business and of success. And yet often the lead strategies employed don’t work.
• The Moral Tourist: How Brands Are Marketing Virtue in a World of Guilt
  by Clint Griffin
  November 4, 2025
  Marketing, at its foundation, is deeply rooted in the psychology of people and understanding the motivations behind their actions. As businesses strive to build a picture for their audience of their solution to their problem, they must now contend with a pervasive, modern conflict: the tension between desire and moral responsibility.
• Stop Spraying and Praying: The Essential Power of Knowing Your Number
  by Clint Griffin
  October 16, 2025
  Marketing is often perceived as an overwhelming, complicated discipline. But at its core, marketing can be simplified: it is about building a picture for your audience of your solution to their problem.
• User Journey Mastery – Platforms & Content
  by Clint Griffin
  September 10, 2025
  This is a sample video from our online course on Udemy! It’s all about understanding customer behaviour and content types. Using personas, platforms and content type to craft marketing. It’s a go-to-get-started manual if you’re feeling lost and overwhelmed. Every… Read more: User Journey Mastery – Platforms & Content
• Design changes the world.
  by Clint Griffin
  August 17, 2025
  The power of design is the ability to change the world. We need to get back to that. There’s a disconnect between great design and what we are creating today. We need to re-examine what we’re doing and look at… Read more: Design changes the world.