From sports cars to slow food, consumers understand the price of time. It’s a key driver of positioning – this is so obvious I thought a reminder might be needed.
- From Fragmented to Focused: Consolidating 5 Brands in 17 Daysby Clint GriffinThe Challenge Digital Overwhelm. Most businesses struggle to manage one website. A national property management group came to us trying to juggle five separate brands across five different websites. It was exhausting for their internal team to maintain and, worse,… Read more: From Fragmented to Focused: Consolidating 5 Brands in 17 Days
- Podcast: Unselling Philosophy Episode 9: No Click Marketingby Clint Griffin
- What is Zero-Click Marketing?by Clint GriffinZero-click marketing is how NZ businesses build authority in an era where AI answers questions before anyone clicks. Here’s what it means and how to win
- The Shift from “Posting” to “Helping”: A Case Study in Meaningful Growthby Clint GriffinIn a world where everyone is shouting for attention, most business owners feel they have to keep up by posting constantly. The common logic is: if you aren’t visible on social media every day, you don’t exist. At Refinery23, we… Read more: The Shift from “Posting” to “Helping”: A Case Study in Meaningful Growth
- The “Age of the Answer”: Why Your Website is Just Training Data (And How to Survive It)by Clint GriffinThe Quick Version: Stop building websites for humans to click, and start building them for AI to learn from. To win the “Zero Moment of Truth” in 2026, you must escape the “Blandscape” by leading with human conviction and treating… Read more: The “Age of the Answer”: Why Your Website is Just Training Data (And How to Survive It)