From sports cars to slow food, consumers understand the price of time. It’s a key driver of positioning – this is so obvious I thought a reminder might be needed.
- Thought leadership vs personal brandby Clint GriffinWhat’s the difference? Find out on this podcast with me and the team at Boxers & Briefs.
- Playing darts in the dark?by Clint GriffinI hope you’re not just throwing darts in the dark. The wrong KPIs can lead you down a rabbit hole of misdirection. After all, if you’re measuring the wrong things, you’re not really measuring success. Focus on the right metrics… Read more: Playing darts in the dark?
- Why User Journeys?by Clint GriffinWhy are User Journeys important and how can they help you plan your marketing? It’s all about what people will do next. Check it out.
- The best emails you send, are not the ones you write.by Clint GriffinAutomation, automation, automation. Sending emails to clients and coworkers is inefficient. Use them to recap a meeting, not to replace it. Automated emails differ, write them once, and set them up to repeat forever. That’s a way to save time… Read more: The best emails you send, are not the ones you write.
- Trends into ’25by Clint GriffinWhat’s up in marketing land? Find out what customers are looking for as we leave much of the old world behind.
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