Time is a status symbol

From sports cars to slow food, consumers understand the price of time. It’s a key driver of positioning – this is so obvious I thought a reminder might be needed.

• Podcast: Unselling Philosophy Episode 3 The Personal Brand: The Antidote to AI Slop
  by Clint Griffin
  February 3, 2026
  In 2026, one of the biggest complications is the “Dead Internet” theory, the idea that the web is flooded with “perfect” but soul-less content generated by machines.
• Podcast: Bad News Travels Fast – Mastering Digital Crisis Management in NZ
  by Clint Griffin
  January 19, 2026
  Marketing isn’t hard; it’s complicated. In a country as small as New Zealand, a “digital crisis” isn’t just a bad comment on a post; it is a screenshot shared in a private WhatsApp group that travels faster than your ability… Read more: Podcast: Bad News Travels Fast – Mastering Digital Crisis Management in NZ
• Podcast – The Unselling Philosophy – The Art of Joy
  by Clint Griffin
  January 5, 2026
  The Unselling Philosophy: Why Building Trust is the New Hard Sell in the Modern NZ Market In 2026, the New Zealand consumer is more skeptical than ever. We’ve all been “targeted” and “funneled” to death. In a market as close-knit… Read more: Podcast – The Unselling Philosophy – The Art of Joy
• Simplify Your Search: Top 10 SEO Actions for 2026
  by Clint Griffin
  December 18, 2025
  Marketing isn’t hard. It’s complicated. It’s about building a picture for your audience of your solution to their problem. SEO is no different. It’s simply ensuring that the people who have the problem can find your solution.
• How to nail lead generation
  by Clint Griffin
  November 21, 2025
  Lead generation is something that all businesses need to grow. It’s the lifeblood of sustainable cashflow, of healthy business and of success. And yet often the lead strategies employed don’t work.