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Innovation in a world of Disruption
AI is doing a lot of heavy lifting. It’s disrupted in a way that is much faster than previous new things. Perhaps the biggest since the WWW. We need to rely on our innovation to differentiate.
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The Story of You
Small businesses can differentiate by simply telling the Story of You. Getting caught on the wheel of content creation instead of telling your story just creates more noise. You can do better, find out how.
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Social Media Strategy
How to use social media for your business. Where it belongs in the marketing mix and what you can do with it!Taken from a live I did in Feb 25
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Thought leadership vs personal brand
What’s the difference? Find out on this podcast with me and the team at Boxers & Briefs.
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Playing darts in the dark?
I hope you’re not just throwing darts in the dark. The wrong KPIs can lead you down a rabbit hole of misdirection. After all, if you’re measuring the wrong things, you’re not really measuring success. Focus on the right metrics instead Absolutely, zero in on customer engagement, conversion rates, and customer lifetime value. These are…
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Why User Journeys?
Why are User Journeys important and how can they help you plan your marketing? It’s all about what people will do next. Check it out.
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The best emails you send, are not the ones you write.
Automation, automation, automation. Sending emails to clients and coworkers is inefficient. Use them to recap a meeting, not to replace it. Automated emails differ, write them once, and set them up to repeat forever. That’s a way to save time and energy, and to maintain a relationship.
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Trends into ’25
What’s up in marketing land? Find out what customers are looking for as we leave much of the old world behind.
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Uncovering Authenticity
The amazing Monique Bradley invited me onto her podcast series a little while back. It’s finally been released as an awesome series. Here’s why Refinery exists and why marketing is about more than selling a plastic bucket. Catch it, and all the other stories here.
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What’s your business for?
Is your business the thing you’re going to pursue for life, or is it a stepping stone to success? Your vision for the future can determine your marketing now. Find out why.
