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Let’s keep it simple.
In a conversation this week I was asked, what does Refinery23 do well? Great question, simple answer with a long back story. We simplify…
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5 Minutes will Save You 120
Let’s do this right. I’ve watched businesses drown in bad ideas, a content loop and paid media that doesn’t quite hit. Never-ending cycles, no…
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Simplify Your Search: Top 10 SEO Actions for 2026
Marketing isn’t hard. It’s complicated. It’s about building a picture for your audience of your solution to their problem. SEO is no different. It’s…
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How to nail lead generation
Lead generation is something that all businesses need to grow. It’s the lifeblood of sustainable cashflow, of healthy business and of success. And yet…
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The Moral Tourist: How Brands Are Marketing Virtue in a World of Guilt
Marketing, at its foundation, is deeply rooted in the psychology of people and understanding the motivations behind their actions. As businesses strive to build…
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Stop Spraying and Praying: The Essential Power of Knowing Your Number
Marketing is often perceived as an overwhelming, complicated discipline. But at its core, marketing can be simplified: it is about building a picture for…
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User Journey Mastery – Platforms & Content
This is a sample video from our online course on Udemy! It’s all about understanding customer behaviour and content types. Using personas, platforms and…
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Design changes the world.
The power of design is the ability to change the world. We need to get back to that.There’s a disconnect between great design and…
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Original Content Wins on Youtube!
It’s a win for great content, right there on YouTube! It announced a policy update effective July 15, 2025, emphasising that only “original and…
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First party data is a new name for an old thing
In the 1920s, you could buy a house through the Sears.Roebuck catalogue. You could also buy pretty much anything you wanted. Sears knew what…
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What’s your GenAlpha strategy?
GenAlpha are twelve years old, devouring media, hacking systems for their own communication needs and are incredibly savvy. They are guiding many purchasing decisions…
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User Journeys are one of the most powerful tools you have.
Where your customer engages with you isn’t where they start the journey with you.
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Ai, who knew?
AI is the new thing, as is voice and the prospect, with Jonny Ives leading the design, of a device that has no interface.Have…
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Innovation in a world of Disruption
AI is doing a lot of heavy lifting. It’s disrupted in a way that is much faster than previous new things. Perhaps the biggest…
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The Story of You
Small businesses can differentiate by simply telling the Story of You. Getting caught on the wheel of content creation instead of telling your story…
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Social Media Strategy
How to use social media for your business. Where it belongs in the marketing mix and what you can do with it!Taken from a…
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Thought leadership vs personal brand
What’s the difference? Find out on this podcast with me and the team at Boxers & Briefs.
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Playing darts in the dark?
I hope you’re not just throwing darts in the dark. The wrong KPIs can lead you down a rabbit hole of misdirection. After all,…
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Why User Journeys?
Why are User Journeys important and how can they help you plan your marketing? It’s all about what people will do next. Check it…
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The best emails you send, are not the ones you write.
Automation, automation, automation. Sending emails to clients and coworkers is inefficient. Use them to recap a meeting, not to replace it. Automated emails differ,…
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Marketing Trends into ’25
What’s up in marketing land? Find out what customers are looking for as we leave much of the old world behind.
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Uncovering Authenticity
The amazing Monique Bradley invited me onto her podcast series a little while back. It’s finally been released as an awesome series. Here’s why…
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What’s your business for?
Is your business the thing you’re going to pursue for life, or is it a stepping stone to success? Your vision for the future…
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Good friendships build over time, user journeys follow the same meandering course.
People get there in the end, don’t try to force them into a sale. They will come back. Your best friends spent a lot…
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Time is a status symbol
From sports cars to slow food, consumers understand the price of time. It’s a key driver of positioning – this is so obvious I…
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97% of your customers don’t care.
At least they don’t care right now. They aren’t in the mood or need to buy. So what do you do with them? How…
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What we learn from Lemonade Stands – Marketing Funnels 101
Every business needs a marketing plan. Otherwise you’re not going to reach your audience. By following a few simple rules and being aware of…
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What’s your story?
Marketing Strategy 101 – you know your story, how can you get it to the right people? View other posts
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The secret to success – market when the fish aren’t biting.
The adage is that when times get tough, marketing is the first budget to go. This is not always true, but budgets are tightened…
